ACCC Class #8: July 28, 2010

DUE MONDAY, August 2nd

WRITE: Essay #3 to a hostile audience. Before beginning consider some words of wisdom by reading the following excerpt in pink(coutesy of The Writing Process by Steven D. Krause, with edits and modifications by yours truly)

Whenever you are trying to develop a clearer understanding of your writing, think about the kinds of audiences who may disagree with you. Think about the opposites and alternatives to your working thesis because these are what a hostile audience might think.


Sometimes, potential readers are hostile to a particular working thesis because of ideals, values, or affiliations they hold that are at odds with the point being advocated by the working thesis. For example, people who identify themselves as being “pro-choice” on the issue of abortion would certainly be hostile to an argument for laws that restrict access to abortion; people who identify themselves as being “pro-life” on the issue of abortion would certainly be hostile to an argument for laws that provide access to abortion.


At other times, audiences are hostile to an argument because of more crass and transparent reasons. For example, the pharmaceutical industry disagrees with the premise of the working thesis “Drug companies should not be allowed to advertise prescription drugs on TV” because they stand to lose billions of dollars in lost sales. Advertising companies and television broadcasters would also be against this working thesis because they too would lose money. You can probably easily imagine some potential hostile audience members who have similarly selfish reasons to oppose your point of view.


Of course, some audiences will oppose your working thesis based on a different interpretation of the evidence and research. This sort of difference of opinion is probably most common with research projects that are focused on more abstract and less definitive subjects. A reader might disagree with a thesis like “The Great Gatsby’s depiction of the connection between material goods and the American dream is still relevant today” based on differences about how the book depicts “the American dream,” or about whether or not the novel is still relevant, and so forth.


But there are also different opinions about evidence for topics that you might think would have potentially more concrete “right” and “wrong” interpretations. Different researchers and scholars can look at the same evidence about a subject like conservation of fisheries and arrive at very different conclusions. Some might believe that the evidence indicates that conservation is not necessary and would not be effective, while other researchers and scholars might believe the completely opposite position.


Regardless of the reasons why your audience might be hostile to the argument you are making with your working thesis, it is helpful to try to imagine your audience as clearly as you can. What sort of people are they? What other interests or biases might they have? Are there other political or social factors that you think are influencing their point of view? If you want to persuade at least some members of this hostile audience that your point of view and your interpretation of the research is correct, you need to know as much about your hostile audience as you possibly can. Of course, you’ll never be able to know everything about your hostile audience, and you certainly won’t be able to persuade all of them about your point. But the more you know, the better chance you have of convincing at least some of them.

NOW: Write the letter depicted in the following scenario:

Harry Heet is the president of Forthright Enterprises. You all work in Jacksonville, Florida, where the mean temperature in the summer is 92 degrees Fahrenheit daily and the humidity is 90% or more for 89 of the 90 days of summer. Mr. Smith, a Vice President of the company, doesn't seem to mind the heat or humidity; in fact, he seems to thrive on it. Right now, his business in advertising antiperspirants, soap, and other grooming products is at a low ebb; profits are down, and contracts difficult to come by. His place of business has no air conditioning, but is instead cooled by electric fans of the overhead and desk type, and by keeping the windows open at night. You decide as a work force that you just can't stand the lack of air conditioning any more and you decide to formally propose internally to Mr. Smith that he install central air conditioning to the two-story building in which you work.